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Business Demand Response

Demand response incentives for your business

Our Business Demand Response program provides incentives to business customers for helping us maintain safe, reliable, affordable electricity in our communities. Whether it’s our hot summer months or cold winter season, your small, medium, large or industrial business can earn incentives simply by limiting electric use for short periods, usually only a few hours.

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What is demand response?

Demand response programs provide an opportunity for commercial, institutional, industrial, educational and municipal organizations to earn incentive payments while helping maintain reliable electricity. When the demand for electricity approaches critical peak levels, utilities and grid operators dispatch our demand response network, which is made up of local organizations and residents that have agreed to reduce energy use during times of high demand. Program participants earn payments for agreeing to be on standby and for curtailing electricity consumption in response to high electricity demand.

Graphic illustration of demand response process

How it works

Commercial and industrial PSE customers, including hotels, malls, office buildings, manufacturing facilities, cold storage, food processing, coffee shops, fast food restaurants, wastewater treatment plants, schools and others can easily participate in our Business Demand Response program.

We’ve teamed up with AutoGrid and Enel to develop a custom curtailment plan that includes actions like adjusting HVAC set points, reducing lighting and modifying production lines to name a few. The team:

  • Reviews your business’ historical electrical use data and provides an assessment on where and how you can effectively shed load during demand response events.

  • Helps you understand the actions taken during a demand response event (automated or behavioral), while also providing you with an estimate of the incentive amount you can earn by participating.

  • Breaks down the calculations for you. Your earnings will be a combination of your business’ committed load reduction capacity and the average of your participation across all events within a given season, multiplied by a fixed kilowatt (kW) amount.

For more information, read our FAQs.



Interested in participating in Business Demand Response for your business? Submit your information and a PSE team member will follow up with you.

What you get

As a participant in our Business Demand Response program, you’ll receive support from our team to create an energy-reduction plan. As part of that plan, you’ll figure out what amount of energy you can curtail during a demand response event and receive payment for being on standby and for what you are able to achieve.


How you qualify

To be eligible for Business Demand Response:

  • You must be a current PSE business electric customer.

  • Your business site must be within PSE’s electric service area and use electricity from PSE.

  • You’ll work with the Business Demand Response team, at no cost to you, to facilitate your participation in the program.

Additional information

Frequently asked questions

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Business Demand Response
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Ask an Energy Advisor

For personalized advice, contact an Energy Advisor.

Or email
businessdemandresponse@pse.com or
call 1-800-562-1482.

Case studies

Lineage Logistics and Trident Seafoods: How two very different business customers used PSE’s Business Demand Response program to unlock revenue and advance sustainability.