Red Cross Launches Safe in the Sound Preparedness Campaign

(Feb. 5, 2013) The American Red Cross Western Washington Chapters today launched Safe in the Sound, a three-year public awareness campaign to help individuals and communities prepare for every type of disaster.

With more than 4.5 million people in the Puget Sound area, the goal is to give at least one member of every household the knowledge, training and skills to respond to a disaster. Founding partner Puget Sound Energy’s contribution will help Safe in the Sound prepare individuals, communities and organizations for disasters. Whether it is an earthquake or an everyday disaster such as a home fire or medical emergency, Puget Sound area residents must be prepared for when, not if, the next crisis strikes.

Kimberly Harris, President and CEO of Puget Sound Energy, said safety and preparedness are priorities.

“In partnership with the American Red Cross, we support Safe in the Sound because we know it’s essential for individuals, families and communities to be prepared for emergencies,” Harris said. “Taking time now to prepare will keep us safe later.”

Every $1 invested in preparedness saves more than $6 in post-disaster recovery and response costs, yet less than 25 percent of Western Washington residents surveyed say they are actually prepared.

Randy Hutson, Regional CEO of the American Red Cross, said the need to prepare doesn’t stop at the edge of a neighborhood—everyone should take preparedness steps.

“Far too many people are simply not prepared for an emergency,” Hutson said. “We can work together to better prepare one another. Our region has the character, the nature and the demographics to effect a cultural change and place the emphasis back on preparedness. Your family can be the first to respond to this challenge.”

Public preparedness training sessions and grassroots volunteer efforts will be central to the success of the campaign. Programs and materials will be provided in several languages, with specific materials and events targeted at diverse populations which are traditionally less prepared for emergencies.

Safe in the Sound utilizes a variety of community outreach techniques, including the website and social media channels. Follow @RedCrossSITS on Twitter and like for news updates and crucial safety information.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at

About Puget Sound Energy:

Washington state’s oldest local energy company, Puget Sound Energy serves 1.1 million electric customers and more than 750,000 natural gas customers in 11 counties. A subsidiary of Puget Energy, PSE meets the energy needs of its customers, in part, through cost-effective energy efficiency, procurement of sustainable energy resources, and far-sighted investment in energy-delivery infrastructure. PSE employees are dedicated to providing great customer service that is safe, dependable and efficient. For more information, visit

Media Contact

Sarah Jones
Regional Director, Communications
American Red Cross, Western Washington Chapters

Brian Lenz
Manager, Community Engagement
Puget Sound Energy