PSE to Launch “Re-Energize Your Block” at Local National Night Out Events on Aug. 3

Community Energy Campaign to Offer Residential Electric Customers Prizes for Their Energy-Efficient Efforts This Summer and Fall

BELLEVUE, Wash., July 28, 2010 - Puget Sound Energy is launching an energy-saving “Re-Energize Your Block” campaign on Aug. 3’s National Night Out as a follow-on to the utility’s successful 2009 “Rock the Bulb Tour.” This summer and fall, PSE residential electric customers will learn more about helping their community save energy and money at “Re-Energize Your Block” community and online events where they’ll also have chances to win energy-efficient prizes from participating retailers and manufacturers.

“Reaching out in your community is Re-Energizing,” said Cal Shirley, vice president of Energy Efficiency Services for PSE. “Last year our customers Rocked the Bulb throughout the region, and exchanged more than 500,000 old incandescent bulbs for energy-efficient CFL bulbs. This year we want folks to do the same for their block by passing the good news about energy efficiency along to their neighbors.”

The utility is also working with local community leaders and organizations to spread the word about energy efficiency. To launch the campaign at National Night Out events in several communities throughout Western Washington, block captains will distribute to neighborhood participants an energy-efficiency kit with valuable retail coupons and ways to win prizes.

At energy-efficiency booths at select city events on Aug. 3, PSE representatives and HomePrint-certified specialists will answer questions about ways customers can save every day through energy-efficiency rebates, as well as explain energy safety, including natural gas awareness, using CFL bulbs in porch lights and how to properly dispose of old bulbs and refrigerators. Live Tweets and Facebook updates will highlight the local events.

The initial prize – energy-efficient lighting package from Philips valued at $85 - of the campaign will go to the best photo or video posted during National Night Out. That winner will also qualify for the grand prize of an ENERGY STAR® flat screen TV, also courtesy of Philips.

Local retailers, including Bartell Drugs, Best Buy, Home Depot, Lowe’s, McLendon Hardware, Ranch 99, Sears, and Walgreens have also stepped up to help PSE spread the word about the benefits of saving energy and highlighting energy-efficient products, displaying campaign and contest information and hosting in-store events.

Campaign materials, video taping customers for contest submissions, giveaways, a PSE booth, and a clothes washer display will be at eight Home Depot in-store events in the following places and dates: Aug. 8 – Covington; Aug. 14 - Oak Harbor; Aug. 21 – Bellingham; Aug. 28 – Bothell; Sept. 4 – Silverdale; Sept. 11 – Issaquah; Sept. 18 – Olympia, and Sept. 25 – Bellevue.

Here are all the ways PSE residential electric customers can participate:

  • Get a Re-Energize Your Block Kit: PSE will distribute Re-Energize Your Block kits online and at special events this summer. The kits include energy-savings tips, information on PSE’s energy-efficiency programs and services, coupons from local retailers and manufacturers of energy-efficient products, and ways to win awesome (and efficient) prizes in a Photo/Video contest and Scavenger Hunt.
  • Tell us how you’re Re-Energized: Residential electric customers are encouraged to submit a video or photo and caption online, showing how they’re Re-Energizing THEIR block. Videos and pictures will be featured on PSE’s Re-Energize Facebook page and YouTube channel. Starting Aug. 3 through Sept. 30, weekly winners will receive energy-efficient lighting prizes (valued at $85) from Philips. On Oct. 1, finalists will go up for an online public vote to win the Grand Prize – an ENERGY STAR qualified 32” LCD flat screen TV, also from Philips.
  • Join the Re-Energize Scavenger Hunt: Customers are encouraged to complete a checklist of energy-efficient actions they did (or do) at home and in their community and submit it online to win one of 100 do-it-yourself energy-efficient packages from Philips, Moen and PSE. One lucky winner will get the Grand Prize — an ENERGY STAR qualified resource-efficient washer plus dryer from Best Buy.
  • Become a Block Star: Once they’ve submitted their online forms, Scavenger Hunt contestants who want to be leaders in Re-Energizing their community can become Block Stars and win any of these additional prizes:
    1. The first 200 Block Stars to have five or more friends, family members or colleagues submit Scavenger Hunt forms will win an energy-efficient lighting package from PSE, Walgreens, Philips and Greenlite.
    2. The five Block Stars who recruit the most scavenger hunt entries will receive a $200 gift card to their local hardware store, courtesy of participating retailers and manufacturers.
    3. The five Block Stars who recruit the most customers to decommission their secondary refrigerator will receive a $50 gift card to their local hardware store provided by sponsors.
  • Be a Social Media Block Star: PSE encourages residential electric customers to join their neighbors during National Night by posting to www.facebook.com/ReEnergize and twitter.com/PSETalk about how they’re Re-Energizing their community. They should use hash tag #PSERYB. The first Re-Energize Photo/Video Contest weekly prize winner will be selected from videos and photos with captions posted on Aug. 3 and 4. The weekly winner also qualifies for the Grand Prize – an ENERGY STAR qualified 32” LCD flat screen TV from Philips.

In 2009, PSE’s Rock the Bulb campaign culminated with customers exchanging more than 500,000 bulbs for energy-efficient compact fluorescent light (CFL) bulbs throughout Western Washington. Installed, these bulbs equal more than 117.3 million kilowatt hours of electricity saved; over $21.8 million saved on energy bills; and more than 129 million pounds of greenhouse gas emissions avoided, equal to taking more than 10,700 cars off the road.

“Re-Energize Your Block” activities for PSE residential electric customers will continue through October, when the contest winners will be announced. Campaign updates can be found online at PSE.com/ReEnergizeYourBlock, as well as Facebook and Twitter. The campaign hopes to make a connection for residential electric customers between home energy use and its impact on the community and to encourage them to actively engage in the energy efficient behaviors they learned during Rock the Bulb.

NOTE to media: Video and photos from campaign events and contest are available on request. Please call PSE’s 24-hr. media line at 1-888-831-7250 or e-mail us at PSENewsroom@pse.com.

About Puget Sound Energy

Washington state’s oldest local energy utility, Puget Sound Energy serves more than 1 million electric customers and nearly 750,000 natural gas customers in 11 counties. A subsidiary of Puget Energy, PSE meets the energy needs of its growing customer base through incremental, cost-effective energy efficiency, procurement of sustainable energy resources, and far-sighted investment in the energy-delivery infrastructure. PSE employees are dedicated to providing great customer service and delivering energy that is safe, reliable, reasonably priced, and environmentally responsible.

Contact Information

Rebekah Anderson, 1-888-831-7250